Play Your Tuscany is a journey of discovery!

What is “Play Your Tuscany”? > A series of blog tours that aim to promote the region of Tuscany.

BREAKING NEWS! > Check out the articles and pictures from our latest tour “Tastes off the Beaten Track”

How it Works > Groups of bloggers, photographers and videographers will be given the opportunity to participate in thematic itineraries which will be organized in cities and areas throughout the region. At the end of each tour, participants will be asked to give an account of their experience in Tuscany and provide the Play Your Tuscany staff with all of the photographs, videos and articles chronicling their tour experience.

Why “YOUR Tuscany”? > We have used the term “YOUR Tuscany” because participants will not be “forced” to follow the rules; instead, on each day of the tour, they will choose their own afternoon activities.

How to Apply > Applications will be collected through the “Apply” section of this website in which there is a form to fill out. Each application will be kept on file in order to select participants for forthcoming tours.

Participate in the game. Play your Tuscany!





Visit Tuscany Instagram Takeover

Following on from the great success of the Christmas 2016 edition of our Visit Tuscany Instagram Stories Takeover project, we’ve launched a new open call for storytellers!

Become our special reporter! > Here is your chance to become our special reporter, help us tell our friends from all over the world the countless facets that make Tuscany so enjoyable and unique! You will take over Visit Tuscany’s Instagram account for a day and get in touch with our followers through both the regular feed and the Instagram Stories feed.

Requirements. > We’re looking for English speaking bloggers, photographers, video makers or journalists who also are Instagram addicts. However, above all, the most important requirement is quite easy to fulfil: you need to be deeply in love with Tuscany!

Why an open call? > No dates, no theme, no locations, the choice is up to you! We would like you to show YOUR Tuscany on Visit Tuscany’s Instagram feed, so we decided to give you total freedom. Pick from your favourite Tuscan experiences, choose the date and submit the application below. Need some examples? Your favourite hiking trail, the free hot springs spot you love the most, the hidden secrets of your town or area, will do.

We’re very, very eager to discover where you’re going to take us!

p.s. Here’s the link to Visit Tuscany’s Instagram account, check it out!


Read the stories we put together during our 6 amazing tours! Apply to take part in the game: become a player! Do you know someone that should take part in it? Share it!


Stay tuned!